About Main Street Alternatives
Democratizing institutional-quality alternative investments for individual investors.
Our Mission
Main Street Alternatives exists to level the playing field for individual investors. For decades, alternative investments—those capable of generating outsized returns and providing portfolio diversification—were accessible primarily to institutional investors and high-net-worth individuals.
We believe that sophisticated investment strategies should be available to everyday investors who are willing to do their homework and take calculated risks. Our mission is to curate, evaluate, and present alternative investment opportunities with the same rigor and due diligence that institutions demand.
Our Team
Jeff Garcia
Founder & CEO
Accredited Wealth Management Advisor™
Connect on LinkedIn →Jeff Garcia is a seasoned financial professional with two decades of experience in alternative investments and portfolio management. His career has been defined by a commitment to identifying exceptional investment opportunities and presenting them in a way that empowers individual investors.
With deep expertise in real estate syndications, private equity, hedge strategies, and tax-advantaged investing, Jeff has earned a national reputation for rigorous due diligence and investor-centric guidance. His approach combines institutional standards with personal service—the rigor of a large firm with the accessibility of a trusted advisor.
Jeff is committed to transparent communication about risks and opportunities, ensuring that every investor understands the mechanics and implications of their investments. He holds himself and his team to the highest ethical standards.
Brian Sheridan
Operations Associate
Connect on LinkedIn →Brian Sheridan joined Main Street Alternatives in January 2026 as an Operations Associate. In this role, he helps build and manage the operational infrastructure supporting the firm’s day-to-day operations. He brings a systems-oriented approach to Main Street Alternatives, allowing us to expand our marketing and educational capacities, giving us the ability to spend more time focusing on our clients and those who need what we do.
Before joining Main Street Alternatives, Brian worked in commercial banking as a credit analyst focusing on commercial real estate and small to medium sized businesses. He also had a career in baseball working in player development both at the college and professional levels. He currently is in his 6th year as an assistant coach at the Rochester Institute of Technology, where he got his undergraduate degree in Finance and MBA in Innovation Management.
Our Approach
Every investment we recommend undergoes a rigorous evaluation process designed to protect our investors' capital and maximize return potential.
Rigorous Due Diligence
We conduct deep dives into every opportunity: financial statements, market conditions, operator track records, and competitive positioning. Our team asks hard questions and demands transparent answers before moving forward.
Investment Committee Review
Every investment is vetted by our experienced investment committee. We apply consistent standards and bring diverse perspectives to evaluate risk, return potential, and alignment with investor goals.
Third-Party Evaluation
For significant opportunities, we engage independent third parties—appraisers, auditors, engineers, and legal counsel—to validate valuations and identify risks that internal review might miss.
Our Values
Integrity
Transparent dealings and honest advice guide every recommendation we make to our clients.
Expertise
Deep knowledge of alternative investments, tax strategy, and market dynamics informs our approach.
Accessibility
Institutional-quality investments should not be reserved for the wealthy. We bring them to individual investors nationwide.
Transparency
Clear communication about risks, fees, and expected outcomes ensures you make informed investment decisions.
Why Choose Main Street Alternatives?
- →Institutional Standards, Personal Service: We apply the same rigorous evaluation standards as large institutions, with the personalized attention of a boutique firm.
- →Curated Opportunities: We present only those investments we would personally recommend to our families and closest friends.
- →Transparent Communication: No jargon, no spin—just clear explanations of how investments work and what risks you're taking.
- →Ongoing Support: Our relationship doesn't end at investment closing. We provide ongoing communication and support as your investments mature.
- →Diversification & Tax Awareness: We help you build a balanced portfolio with consideration for tax efficiency and your broader financial picture.
Let's Build Your Alternative Investment Strategy
Whether you're exploring your first alternative investment or expanding an existing portfolio, our team is here to guide you.
Get Started Today