Chapter 4 of 6Risk Management
The Risks That Can Undo a Good Plan
Portfolio volatility is the risk that gets measured. The risks that actually end plans sit somewhere else on the balance sheet.
7 min read
The short versionIf you read nothing else on this page, read these three.
- 1Sort your exposures by what you could not recover from rather than by what is likely, and the first items on the list are almost never investment problems — they are a coverage limit, a document, or an agreement nobody funded.
- 2A business owner holds four exposures to one entity — owner, employee, guarantor, and often landlord — and a disability hits the income and the sale value at the same time. Diversifying the portfolio addresses none of that.
- 3Every insurance decision reduces to four questions: what event, what would it cost you, what does transferring it cost, and can you absorb it. A conversation that starts with a product has skipped all four.
What would force you to change the plan
Sorting exposures by what you could not recover from, rather than by likelihood, puts coverage limits and unfunded documents first.
Most people asked about financial risk will describe the portfolio. That is the risk with a number attached — and it rarely ends a plan. What ends plans is a lawsuit, an illness, a concentration that stops working, an unfunded partner agreement, or a life longer than the plan was built for.
Risk is the set of events that would force you to change the plan — which sorts by consequence rather than probability, and consequence is what you can act on. Ask which single event, if it happened next month, you would not recover from — then write down what stands between you and it.
The answers are rarely investment answers: a coverage limit, a document, an agreement nobody funded. That list is your risk register, and it sits across several professionals’ domains at once, which means nobody is holding it — the coordination problem from Chapter 1, with less reversible consequences.
When too much rides on one thing
A business owner is exposed to one entity four ways — owner, employee, guarantor, landlord — and diversifying the portfolio does not touch them.
A business owner is exposed to the same entity in at least four ways that rarely get counted together. You are the owner, so enterprise value sits on your balance sheet. You are the employee, so your income comes from it. You are often the lender or guarantor, since a personal guarantee puts personal assets behind company obligations. And you are often the landlord — one bad outcome hits all four at once.
Employer stock is a narrower version. When pay arrives as restricted stock or options, your job and your savings share a fate. A low-basis position cannot be unwound without a tax bill, so the answer is a staged plan across tax years, coordinated with the CPA, sometimes with a charitable structure for the most appreciated lots — a tax mitigation problem as much as a risk one.
The one big property is the third form: one tenant or one market, one insurance event, one set of local decisions about zoning and rent regulation. Not being volatile on a screen is not the same as not being risky — it is concentrated, usually levered, and does not diversify because the deed says land.
The losses with no upper limit
A judgment can reach assets unrelated to the event that produced it, so umbrella limits belong against your net worth, not the underlying policies.
Most financial risks are bounded by the value of the thing at risk. Liability is not — a judgment can reach assets that had nothing to do with the event that produced it, so the loss is not capped by anything on your balance sheet. That is why umbrella coverage is the first place I look, ahead of the portfolio.
Two mistakes recur. Limits get sized against the wrong number — set years ago against a smaller balance sheet, never revisited as net worth and visible income grew. The second is structure: a rental held personally rather than in an entity, commingled accounts that weaken the entity protection, or a policy whose named insured no longer matches how title is held. Titling and coverage have to agree, and where they disagree is discovered during a claim.
What happens if you cannot work
For an owner the income and the asset are one thing — a disability stops the cash flow and cuts the sale value.
For an employee, disability insurance replaces income, and the checks are clean enough — the definition of disability, whether the coverage is portable, whether benefits are taxable (they generally are when the employer paid the premium with pre-tax dollars), and whether the group limit covers a high earner, since group plans frequently cap out below what a physician or an executive earns.
For an owner it is a different problem, because the income and the asset are the same thing. If you cannot work, the company loses the person its enterprise value depends on — the cash flow stops and the sale value falls at once, from the same cause. That is why an owner generally needs individual coverage rather than group coverage, plus overhead expense coverage so fixed costs do not consume the business during the months you are out.
Funding the agreement with your partners
A buy-sell agreement is only as good as its funding. An agreement obligating your partners to buy your interest is a promise — and without funding behind it, it is a promise made by people who will suddenly need a great deal of cash at the worst possible moment. Unfunded agreements fail into a negotiation between a grieving family and a partner who cannot pay.
Three things need checking, and all three go stale: whether the funding is adequate to the current value, whether the valuation formula still relates to what the company is worth, and whether the ownership of the policies matches the agreement — a mismatch there can create a tax result nobody intended. Continuity planning covers this in detail.
How to judge an insurance decision
Insurance transfers a risk you cannot absorb for a known cost — the decision turns on the event and its price, not the product.
Insurance is a tool for transferring a risk you cannot absorb to someone who can, in exchange for a known cost. Evaluated that way, the decision has four parts: what event, what would it cost you, what does transferring it cost, and could you absorb it yourself. Risks that are catastrophic and cheap to transfer — liability, premature death with dependents, an owner’s disability — are usually worth transferring. Risks that are small and expensive to transfer are usually worth keeping.
This goes wrong when the analysis runs in reverse, starting from a product. Term coverage transfers a temporary risk at a low cost and is easy to evaluate. Permanent policies are financial instruments with real tax characteristics, real internal costs, and genuine planning uses — judge them on those mechanics, not on an illustration whose assumptions are the least reliable part of the document. If someone cannot explain a policy’s costs without pointing at a projection, that is the answer.
Our role is specific: we find uncovered exposures, price the consequence of each, and coordinate with your insurance professionals on covering them. We are not underwriters and we do not run the placement. What we own is that the exposure got found, got priced, and made it back into the plan.
Why a long life raises every other risk
A longer life widens the window for every other exposure, and the event balance sheets are least ready for is extended paid care.
Longevity is the multiplier on every other risk. A longer life stretches a spending plan across more years than it was built for and raises the odds of an extended period of paid care. A long healthy life and one that needs care have different financial consequences, and only one is a planning problem.
Three honest approaches: earmark assets and accept they may be consumed, transfer the risk through long-term care coverage or a hybrid policy, or combine the two, sized to what a care event would cost. The product market is genuinely difficult — pricing has been unstable, some carriers have raised premiums on existing policies, and the hybrids that address that do so at a cost. See turning assets into income for how a care event hits a withdrawal plan.
Common questions
- Where would you start on a balance sheet you had never seen?
- Liability limits and beneficiary designations, in that order, because both are cheap to fix and both have consequences that are not bounded by the asset involved. After that, the concentration question and whether any buy-sell agreement in the picture is actually funded. Portfolio risk comes later, because it is the exposure most likely to already be receiving attention.
- How much umbrella coverage is enough?
- It should be evaluated against your net worth and the visibility of your income rather than against the underlying auto and home policies. Higher limits are usually inexpensive relative to the coverage added, which makes this one of the few places where being generous is not costly. Your insurance professional should price several limits so you can see the actual tradeoff.
- Does MSA sell insurance?
- Our work is to identify exposures that are not covered, put a consequence on them, and coordinate with your insurance professionals on pricing and placement. We are not underwriters and we do not run the underwriting process. If you do not have an insurance professional you trust, that is a gap worth closing before the exposure is priced.
- Should I insure long-term care or plan to pay for it?
- Both are legitimate, and the choice turns on the size of your balance sheet relative to what extended care costs where you live, plus how you feel about consuming assets you intended to leave behind. Self-funding requires earmarking assets and accepting that they may be spent; transferring requires accepting a cost and some pricing uncertainty. The decision gets more expensive the longer it waits.
7 min for the whole chapter · 6 sections
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